Game Genetics GmbH

• 2014

  Product Manager

  http://gamegenetics.com/

  11.2014 - 04.2015 | Berlin, Germany

  GameGenetics is a leading international distributor of free-to-play digital games and mobile games providing game publishers on user acquisition. Joined the team as Product Manager to strengthen the company's automation and optimization strategies with the following tasks:

  • Further development of the product portfolio (internal B2B and B2C)
  • Market research, competitive intelligence and conception for new business models
  • Establishing requirements for product development
  • Creating wireframes and interactive prototypes
  • Supporting the implementation process, working closely with graphic designers and developers
  • Testing of the newly developed products and supporting bug fixing
  • Analyze product usage and manage the ongoing optimization
  • Work directly with Managing Directors and collaborate with Technical Team leaders to

  The company had been working so far only as a managed service and was pivoting to develop new products automating the integration of data on different advertising networks and partner APIs for fetching new offers. My contributions were:

  • Worked closely with the business teams to elaborate a detailed and complete PRD for automation;
  • Defined and coordinated the first quarter roadmap, delivering 3 different new features;
  • Managed a grant received from the European Union on the European Pioneers program;
  • Designed and coordinated the integration of 5 different advertising networks;
  • Written helper tools in Javascript for testing APIs, supporting the development team.

  
  
  Keywords: gaming, product management, sem, online marketing, mobile marketing, user acquisition, documentation, market research, roadmap planning, mockups and wireframes

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